It is quite easy gaining benefit from reading traffic statistics from your website and being able to see metadata or supporting data that will provide you help on your marketing attempts. Information in wide variety like the location of each visitors of your website, their IP address, the language of the browser, domain extensions, the internet connection speed, the operating system used, keyword or phrase used in searching, referring URL and the resolution of the screen are included in Supporting data or Metadata.
You will know the approximate address of each visitors by the given geographical location. With the geographical location, the server of your web page will do a research and will display information that is only specified for the visitors from that given location. Information about the area such as the weather and temperature, local events, and the time will be given by the webpage analyzer.
The visitor’s internet service provider will lay out the information about the IP adress or internet protocol address. Every time a person will visit your website, the webpage analyzer will display the internet connection speed, and name of the company and its logo if the visitor is working with a specific internet service provider.
Web pages may be written in different languages. The webpage analyzer will provide your website the right language to be used by the visitor in order to understand easily the contents on the web page.
Many organizations and various sectors of the web have different domain extensions. Domain extensions can be seen on various websites such as .gov on government web pages, and .edu on educational web pages. Targeting or deflecting a sector’s simple use of your web page can be done with the help of the date the webpage analyzer can provide.
The internet connection speed will help you have an idea on the size of the file needed and the speed of download. The lowest resolution of the file will be downloaded if your internet connection speed is slow because each files have various resolutions.
The type of operating systems used have various requirements and different functions. There are some websites that needs you to download a certain software and updates that may not be compatible with different types of operating systems. You can determined these limitations without user interruption.
You can improve your web page’s search optimization technique by using the given information about the words and phrases used by the users to search for something. It is important to link information to a specific keyword or phrase so that the web page will automatically display these information when the visitor will start to search for it on your web page.
The website owner can recognize the different patterns of traffic on the web page and can compare it to previous pages by knowing the URL of the visitor. If one of your main goals is to improve your competitiveness with other websites, then you must have gathered information about every referring sites.